If you are like me, you receive dozens of letters in the mail every month from companies of all kinds. Most of them include some fancy logos and letterheads on the envelopes and on the content included inside. Some of them, however, do not. While I can’t say that I actually read most of this stuff, I am much more likely to open it if it has a professional looking letterhead. A letter that comes to me with no letterhead usually goes directly into the trash.
That is precisely why your company should create a letterhead, if you haven’t already. Too many small businesses neglect to do this very simple thing. Here are some more reasons to invest in a letterhead:
1. It Looks Professional
Like I said, I am much more likely to take a letter with a good looking letterhead printing seriously. Letters that do not have letterheads just look amateurish and unprofessional. Is that the way you want customers to perceive your business? I sure hope not.
2. It Helps to Build Your Brand
The only way to build and sustain decent profits is to generate a good brand name for your company. A letterhead will go a long way to helping you do that. Every time someone receives a letter with your name on it, it reinforces that name in their minds. And every time someone sees an envelope printing with your letterhead, it brings them closer to being a customer for your business.
3. It Brings in More Customers
Following along the same lines, a letterhead can bring in more customers and, by extension, more revenue. By looking professional and building your brand name, people will slowly feel more comfortable with your business. Eventually, they will need the product or service that you provide, and if you have adequately laid the foundation, they will come to you.
4. It Builds Confidence
The more times a customer sees your professional designed letterhead, the more confidence he or she will have in your company. And at the same time, having a letterhead also builds up your own confidence. You will feel more professional and legitimate, which will carry over into your business transactions.
5. It Just Makes Sense
For all of these reasons, it just makes good business sense to invest in a good, well designed letterhead printing. In fact, it could even be said that not investing in a letterhead printing is foolish and a sign of a lack of commitment. If you want to bring customers to your door, then you need to be willing to do whatever it takes to convince them to come. Designing a letterhead is just one of the many ways you can begin to do that.
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